How a Houston accounting firm developed new market strategy from its rebrand

As mentioned in the last article, performing periodic brand check-ins is essential to the health of your brand. After a year-long exercise of corporate soul-seeking conducted via an extensive investigation process with marketing strategy firm NextLevel Thinking, we were ready to take our results and put them into action.

The two main focal points of the process were as follows:

The company developed a separation statement, the primary purpose of which was to create a document that boils down all…